Charles Crouch
Online Business Strategy and Implementation

Charles is a university lecturer in e-commerce and an online business consultant, helping organizations make the best use of the Internet in their business operations.
Every business today must consider a Web-based business strategy, but going online, the rules are different. Charles helps companies understand these new rules & how they apply to a particular business and industry. He works with an organization to develop and implement its complete online strategy including:

- market opportunity analyses
- online business models
- marketing, branding and advertising online
- website development
- performance measurement and improvement

Currently Charles teaches a popular graduate-level course in e-commerce and web design at Boston University in Brussels, as well as seminars at the European Management Development Institute (EMADIN) and FOCUS Career Services. In the US he worked for Apple Computer for nine years as a business and finance manager for major site development projects and managed relationships with external Apple business partners and local governments.