Chris Decroix
Public Relations

Chris Decroix is Founder and Managing Director of Peak PR, a Brussels-based communications consultancy.

Chris previously worked in big international PR-consultancies as Hill & Knowlton and GCI. He headed GCI Brussels during 6 years. In his career Chris advised multinational companies as HP, Dell, Novartis and Procter & Gamble with regard to their communications and PR strategy, as well as on the implementation of PR-tactics. Today, Chris advises clients such as Quick Restaurants, LogicaCMG, the European Dairy Association and Baltimore Aircoil.

Chris has relevant expertise in media training, media relations, messaging, corporate positioning, international PR strategy (multi-country), issues management, internal communications and business-to-business communications. He works in various industry areas: ICT, biotechnology, nanotechnology, industry and pharmaceucticals being the most important ones. Thanks to a intensive course in crisis management and crisis communications (Washington, 1999), Chris has built a specific expertise in dealing with issues and crisis management. In this respect, Chris advised companies as Amoco Chemicals, Dexia Bank, Nordbanken and Aegon in crisis situations.

Chris has a degree in Classical Literature and in Social Communications from the Vrije Universiteit Brussel. Chris is fluent in Dutch (mother tongue), French, English, German and Portuguese.