Garrett Dalton
Interactive Media & Marketing

Garrett Dalton is the European Head of the Internet Portal Competence Centre, operating out of Paris, in Pharma Global Informatics, Roche. This portal service is focused on maximising the value of multi-channel eMarketing in Roche Pharma.

He joined Roche in 2006; prior to this he worked as Senior Consultant for Fullsix (Paris, France), one of Europe's leading interactive and multi-channel marketing companies. He has spent over 12 years working in interactive media across Europe, and has gained a deep insight into issues affecting European multimedia business and Europe-wide solutions, having previously worked in the European Commission (eContent & Safer Internet). Prior to this, he worked as a Electronic Publishing consultant to DG Information Society, EC, providing web-solutions and off-line multimedia services, also as part of the INFO2000 Programme.

Working as Content Director for a broadband portal and interactive television company, Europe Online (Luxembourg), enabled Garrett to gain experience delivering advanced and converging content (TV and Internet) across Europe, including: video on demand, interactive video, pay-per-view and pay-per-download solutions. Garrett also spent some years working the interactive solutions business in Milano, Italy.

Garrett's experience in web, interactive media and online/offline content and communication has logically lead him to work in the field of multi-channel & interactive marketing. This new generation marketing and communication philosophy encompasses all consumer-business interaction and merges them into one holistic approach: integrating and orchestrating all interaction channels and leveraging the power of new technology to deliver consumer centric and accountable and responsive interactive solutions.

Garrett is Irish, is fluent in Italian and French and speaks Spanish. He graduated in Computer Studies and Psychology (BA) Ireland, and European Interactive Multimedia (MA), Spain.